Annie Roos

E-Commerce Copywriter

Digital Marketing Expert

Zelouf Fabrics •

Velvet vs Crushed Velvet: A Treatise on Texture

Few fabrics make a statement as decadent as velvet. With its plush, smooth texture and lustrous appearance, velvet in any form gives off an air of opulence that’s fit for royalty. Velvet has been making dramatic statements for thousands of years, from King Arthur’s fur-trimmed robes to Prince’s embellished velvet suits.
So what’s the difference between velvet and crushed velvet? It’s all in the texture.
Velvet is a woven fabric characterized by its dense, plush pile, created using short fibers t...
Coyuchi •

Organic Cotton vs Conventional Cotton

The methods and materials that go into farming organic cotton are designed to have the lowest impact on the environment. By banning the use of toxic pesticides and fertilizers, as well as genetically engineered seed, these organic systems are not only cleaner, but they actively replenish and maintain soil fertility and contribute to greater biodiversity. In order to earn organic certification, these producers must meet strict federal guidelines that are overseen by third-party organizations.
At...
Coyuchi •

Spring '22, Inspired By San Francisco

In a nod to our Bay Area surroundings, our spring collection was designed with San Francisco in mind. Luxe, lived-in textures and a palette of sun-washed shades call to mind the pastel streets and fog-softened edges of the city.

Our love for San Francisco—one of America’s greenest cities—shines through not only in our products but in our practices as well. We’ve been carefully crafting organic textiles for over 30 years, and this season we’re excited to highlight initiatives—like partnering wit...
Pura Cashmere •

Hoodies & Cardigans

The belief that clothing should move with you, not just sit in your closet, comes to life through a range of thoughtfully designed pieces that complement your routine. Whether it’s easygoing weekends spent relaxing in our best selling Cotton Fisherman Hoodie, or morning commutes in the polished softness of our Textured Cropped Cardigan, we have an easy layer for wherever the day takes you.

When the weather changes, so does your wardrobe. In warmer months, we reach for the easy drape and movemen...
Coyuchi •

Sateen vs Percale: What's The Difference?

In recent decades, “thread count” has become a buzzy term to help shoppers determine the supposed quality and hand feel of sheets. Thread count refers to the number of horizontal and vertical threads present in one square inch of woven fabric. Popular marketing might lead you to believe that more yarn equals better fabric, but this is rarely the truth.
In an effort to pad their numbers, some mills use a “double insertion” technique: running two yarns through the weave as though it were one. The...
Coyuchi •

A Dedication To Biophilic Design

Think of the way your body responds to the color of sunlight as it changes throughout the day—yellow in the morning, blue at midday, and red in the afternoon/evening. Body temperature, heart rate, and circadian functioning are all affected by this transition—blue light triggers serotonin, while its absence (which occurs at night) produces melatonin.
Research has shown that views of nature—even through images—can reduce stress, increase positive emotional functioning, and improve concentration an...
Coyuchi •

2nd Home Renewed

No one wants to see their much-loved linens in a landfill. That’s why the first step is determining if the product should be renewed, upcycled, or recycled — never thrown away. If it’s renewable, the linens are sent to be cleaned in the least wasteful and most effective way: with liquid CO2, which removes oils, particulates, and odors. They are then repackaged and labeled for sale as “renewed” product, and go on to bring comfort to another happy home.If the item cannot be renewed, the material i...
Coyuchi •

GOTS Certified Organic vs. Oeko-Tex

When Coyuchi first introduced organic bedding and bath linens to the US nearly thirty years ago, the concept of cleaner, safer textiles for the home was still a novel concept. Today, more and more consumers are demanding higher standards from the products they bring home, leading to the rise of organic labelling and new ecological standards and certifications. The spread of environmental accountability and organic farming is a sign of massive progress for the health and safety of the planet, and...
Coyuchi •

An Entrepreneur's Sun-Filled Victorian Home

This week, we’re at home with our favorite coffee entrepreneurs, Keba & Rachel Konte from Red Bay Coffee Roasters in Oakland, CA. Their business is deeply connected to the community, using coffee production as a vehicle for diversity, inclusion, social and economic restoration, entrepreneurship, and environmental sustainability. They provide leadership opportunities to those who have been historically marginalized within the specialty coffee industry, championing people of color, the formerly in...
Zelouf Fabrics •

Fiber vs Fabric: What’s the Difference Between Satin and Silk?

Silk and satin have a long, luxurious history of making brides and their entourages feel like royalty on their big days. Beloved for the smooth, supple elegance they bring to gowns, dresses, and formalwear, both silk and satin are top choices for any designer browsing our special occasion catalog. But are they the same?
Well, they can be. But the big difference is that satin is a fabric, while silk is a fiber. This means that silk can be woven into satin, but it can also be used to create a weal...
Coyuchi •

Fair Trade Certified

Between 2014-2020, Coyuchi has contributed over $106,000+ in additional funds to cotton farmers, factory workers and supported projects across many categories from health and hygiene to children's education. We are happy to create products that support the well-being of our communities and natural resources. By choosing Fair Trade Certified™️ products from Coyuchi, you'll help to reduce poverty, increase opportunity, and improve the quality of life for these farmers and workers—and their familie...
Coyuchi •

Lola's Slow Los Angeles Lifestyle

Lauren Miranda, Los Angeles based artist, invited us over for cake at her Eagle Rock home, and talked all things sustainability, art, and slow L.A. living. 

Thanks for inviting us over Lola! We are so excited to learn about your artistry & place you call home. When did you move to Eagle Rock?
I’m originally from Orange county and moved out to LA in 2013 — I kind of never want to move back *laughs*. Visiting family is great because it’s so close but the culture, community, and lifestyle is more...
WilsonAmplifiers.com •

Does Weather Affect Cell Phone Signal? | Wilson Amplifiers

Have you ever noticed your cell phone signal acting differently during bad weather conditions?

Many people question if weather affects cell phone signal. The answer is yes.

Behind the scenes, cell phones and cellular towers use radio waves to communicate with each other. Through these waves, your phone can access the internet, send and receive text messages, post pictures on social media, and talk to friends and family.

For optimal signal, there must be a clear line of sight betwe...
WilsonAmplifiers.com •

Top 6 Differences Between Consumer and Commercial Signal Boosters

Now that you’ve discovered the wondrous perks of best cell phone signal boosters — No dropped calls! Speedy streaming! The fastest upload and download speeds! No awkward delays during your big video conferences! — the next step is choosing the right device for you.

If you’ve made it this far, you are likely aware that signal amplifiers pull in existing cellular signal, boost it exponentially, then re-broadcast that super-powered signal to and from your smart devices. But with so many options...
WilsonAmplifiers.com •

Best Signal Boosters for Cars, Trucks, and Marine Vehicles

Over 90% of Americans own a cell phone and 72% of them occasionally experience poor signal according to a Pew Reseach Center study.

Despite what you think, it's only going to get worse. Why?

In remote, rural areas, distance from cell tower is usually the biggest culprit of poor reception. Although mountains, hills, and tall trees also disrupt cell signals easily.

In the city, interference between your phone and tower is usually the biggest factor. Also depending on your vehicle, metal,...
WilsonAmplifiers.com •

What are the Best Cell Phone Signal Boosters for Home?

You know the drill:
Cell tower distance, trees, mountains, metal, glass, concrete, thick walls, even weather– a variety of things can interfere with your everyday cellular coverage.
Fortunately, with over 130,000 signal boosters provided for all types of homes across rural and urban America, we have extensive experience providing boosted cellular signal for homes. With that experience, we've created this list of the best home cell phone boosters that can instantly boost your calls, texts, and...
Coyuchi •

What You Need To Know About Organic Latex

Our Organic Shredded latex pillow imitates the loft of a traditional down pillow. You can scrunch and mold it to your ideal sleep shape, but it will stay lofty when poly-filled pillows go flat or down pillows need fluffing. The fill is more malleable and adjustable, allowing you to create custom support by unzipping the inner cover to rearrange or remove the fill. For additional support, you’ll need to stack pillows or fold them over. Molded organic latex pillow are more resilient and supportive...
Coyuchi •

Coyuchi For Equality

Coyuchi’s commitment to using only natural, sustainably grown, organic fibers has led to partnerships with smallholder farming communities like CHETNA, supporting and empowering people in vulnerable regions that produce an outsized proportion of global food/fiber.
Managed by a women-led team and overseen by a governing council, CHETNA reaches out to more than 36 districts and 1,930 villages in three Indian states through its programs and publications. Their organization includes academic and res...
Coyuchi •

What Makes Coyuchi Linen So Exceptional?

Linen in any form is a uniquely earth-friendly fiber because flax — the plant from which it’s made — is an inherently eco-conscious crop. Hardy and pest-resistant, flax needs very little in the way of fertilizers and chemicals to thrive, and little to no irrigation during growth.
Fewer chemicals and fertilizers? Great! But this is Coyuchi, where we settle for nothing less than certifiably organic. Truly organic linen is exceptionally rare — making up less than 1% of the world's already limited s...
Pura Cashmere •

Women's 100% Cashmere Cardigans

Every day calls for a layer or two, whether it’s a leisurely weekend cuddled up with the Classic Boyfriend Cardigan or a bustling day of travel in the sophisticated style of our Textured Cropped Cardigan. From Open Cardigans to Cashmere Zip Ups, we have endless opportunities to layer a little joy into your daily rituals.

Our athleisure is designed to look sophisticated but feel like loungewear, making it easy to slip into lived-in shapes that flatter your silhouette. Each premium natural fiber...
Pura Cashmere •

100% Cashmere

Like many of life’s great pleasures, our cashmere only improves with time—softening with wear, and moving effortlessly through your day. Start your routine in the clean lines of our Worsted Cashmere Turtleneck—designed to move with you and soften every moment.

Layering opportunities abound with our Cashmere Sleeveless Shell and Short Sleeve Cashmere Crew, providing the perfect canvas for a weekday foundation that transitions seamlessly into your weekend wardrobe.

For an effortless everyday bas...
Pura Cashmere •

Women's Cashmere Hoodies

Thoughtful designs and premium materials mean that your cashmere hoodies will rarely sit in the closet for long. Our top rated Cashmere Fisherman Hoodie is the one you’ll wear all the time, with the perfect weight and warmth for morning commutes, chilly offices, and evenings spent outdoors. Wherever the day takes you, your hoodie will soften every moment.

For even more ways to enjoy Pura’s signature softness, browse our wider cashmere collection designed to layer effortlessly with these hoodies...
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