Annie Roos

I'm an efficient, well-rounded copy and creative content writer with a knack for sculpting the perfect sentence. I take on each brand's voice and vision as my own, crafting engaging, conversion-driving copy for all varieties of E-commerce clients.

I have been writing compelling, SEO-rich, and highly readable product descriptions, category pages, blogs, landing page copy, email marketing campaigns, and more for over a decade.

Luxury bedding and apparel has been my specialty in recent years, working with high-end clients like Pura Cashmere, ML Furs and Luxury Skiwear, and Zelouf Fabrics. I partnered with Coyuchi from 2018-2023 to develop on-brand, high-converting copy for their email marketing, PDPs, homepage, blog, social media accounts, in-store signage, hang tags, and more. The bulk of my time was spent working with the Creative team on email marketing, including updates to the standard flows, SMS, routine letters from the CEO, and any and all brand marketing that made its way into our subscribers’ inboxes. I’m also the person they called in a crisis, when choosing the right words was tantamount.

Prior to Coyuchi, I wrote product descriptions for Lulus.com, an online fashion retailer for young women. For two years I hand-crafted dozens of blog posts and hundreds of PDPs, including shoes, clothing, intimates, accessories, and beauty. Every word was infused with the playful vibrancy of Lulu's distinctive brand voice, plus a keen focus on accurate, descriptive, and SEO-friendly terminology.

After Lulu’s came Charlotte Russe, where I worked in a similar capacity, writing product copy for shoes, clothing, intimates, and accessories. My time there was more focused on speed and SEO over storytelling, which is how I honed my knack for efficiency and succinctness while increasing organic site traffic and revenue.

I have since diversified my portfolio quite a bit, with a heavy focus on email marketing and social media. I am also currently pursuing my Google Digital Marketing & E-commerce Certification, so soon I will be able to do it all!

Vonnegut